2000-2001 Catalog
Marketing Management (Retail Management) (225A)
The marketing management program provides students with a background that will assist in preparation for a career in the areas of sales management, sales promotion, advertising and market research, retailing, fashion marketing, and fashion promotion. Career opportunities in these fields exist in private industry, government and various professions.
The curriculum includes the study of activities necessary to place goods and services in the hands of household consumers and industrial users. The classroom experiences provide a broad understanding of the marketing process, as well as specialized knowledge in the various areas of marketing.
The department chairperson, with the approval of the instructional dean, may require additional courses or make substitutions required to meet the needs of students.
NOTE: Students have two degree alternatives in this program: The associate in science (A.S.) and the associate in applied science (A.A.S.). If you intend to pursue further education at the university level, you should enroll in the A.S. option. If you intend to go directly to work after completing your associate’s degree, consider the A.A.S. While the A.A.S. will not provide you with the transfer benefits of the A.S., the A.A.S. will provide you with the skills required to begin working in the field immediately upon graduation. If you are unsure of which option is best for you, please see an advisor for further counseling.
Requirements and Recommended Course Groupings
The following is a presentation of required courses in recommended course groupings for this program. These groupings are only a suggested guide, and there is no requirement to follow these precisely. The availability of courses, the student’s testing and academic performance and other factors may alter the student’s actual course completion sequence. Students of this program may register for courses in any grouping as long as the student has met any prerequisites for the course.
Course Grouping One
(First term load for full-time students; 2-5 terms for part-time students.)
|
Course Number and Title
|
Credits
|
|
CTE 1812 Retail Merchandising
|
3
|
|
CTE 1856 Retail Salesmanship
|
3
|
|
CTE 2852 Product Presentation
|
3
|
| ENC 1101 English Composition I |
3
|
| *Social and Behavioral Sciences |
3
|
|
Credit Hours
|
15
|
Course Grouping Two
(Second term load for full-time students; 2-5 terms for part-time students.)
|
Course Number and Title
|
Credits
|
|
CTE 2851 Sales Promotion
|
3
|
|
CTE 1821 Merchandising Mathematics
|
3
|
| CTE 1827 Retail Buying |
3
|
| GEB 1011 Introduction to Business |
3
|
| ** General Elective |
3
|
|
Credit Hours
|
15
|
Course Grouping Three
(Third term load for full-time students; 2-5 terms for part-time students.)
|
Course Number and Title
|
Credits
|
|
**General Elective
|
3
|
|
MAN 2021 Principles of Management
|
3
|
|
ECO 2013 Principles of Economics
|
3
|
| CTE 2891 Marketing Career Development |
2
|
| *Mathematics |
3
|
|
Credit Hours
|
14
|
Course Grouping Four
(Fourth term load for full-time students; 2-5 terms for part-time students.)
|
Course Number and Title
|
Credits
|
|
ACG 2021 Financial Accounting
|
4
|
|
CTE 1854 Product Technology
|
3
|
|
*Humanities
|
3
|
| *General Education Elective Area A |
3
|
|
Credit Hours
|
13
|
Course Grouping Five
(Fifth term load for full-time students; 2-5 terms for part-time students.)
|
Course Number and Title
|
Credits
|
|
CTE 2880 Marketing Internship
|
7
|
|
Credit Hours
|
7
|
|
TOTAL CREDIT HOURS
|
64
|
*Refer to A.S. degree General Education Requirements.
**Refer to A.S. degree General Electives.
NOTE: Students earning an A.S. degree must take MAC 1105, MGF 1106 or
a higher level mathematics course. Students earning an A.A.S. degree must
take MAT 1033 or a higher level mathematics course.