MAR 1011 Principles of Marketing — 3 Credit Hours
This course is an introduction to the process of planning marketing programs for goods and ser vices. Topics covered are marketing management and planning, environment for marketing strategies, market segmentation, market research, consumer buying behavior, product life cycles, pricing, advertising, sales, distribution channels, wholesaling, retailing and international marketing. Three contact hours. (CBE) A.S., A.A.S.