2001-2002 Catalog
Marketing Management (Electronic Commerce) (2133)
The marketing management program provides students with a background that will assist in preparation for a career in the areas of sales management, sales promotion, advertising and market research, retailing, fashion marketing, and fashion promotion. Career opportunities in these fields exist in private industry, government and various professions.
The curriculum includes the study of activities necessary to place goods and services in the hands of household consumers and industrial users. The classroom experiences provide a broad understanding of the marketing process, as well as specialized knowledge in the various areas of marketing.
The department chairperson, with the approval of the instructional dean, may require additional courses or make substitutions required to meet the needs of students.
NOTE: Students have two degree alternatives in this program: The associate in science (A.S.) and the associate in applied science (A.A.S.). If you intend to pursue further education at the university level, you should enroll in the A.S. option. If you intend to go directly to work after completing your associate’s degree, consider the A.A.S. While the A.A.S. will not provide you with the articulation benefits of the A.S., the A.A.S. will provide you with the skills required to begin working in the field immediately upon graduation. If you are unsure of which option is best for you, please see an advisor for further counseling.
Required Courses
The following is a list of courses required for this program presented in a recommended sequence of completion. The sequence is only a suggested guide, and there is no requirement to follow the sequence precisely. Students in this program may register for any course as long as the student has met any prerequisites for that course.
|
Course Number and Title
|
Credits
|
|
**General Elective
|
3
|
|
ENC 1101 English Composition I
|
3
|
|
CGS 1100 Microcomputer Applications for Business
and Economics
|
4
|
| GEB 1011 Introduction to Business |
3
|
| *Mathematics |
3
|
| CGS 2820 Web Site Design and Development |
4
|
| CGS 2069 Internet Marketing |
3
|
| APA 1001 Applied Accounting |
3
|
| OST 1384 Introduction to Customer Service |
3
|
| **General Elective |
3
|
| *Humanities |
3
|
| ECO 2013 Principles of Economics |
3
|
| CGS 2554 Introduction to E-Commerce |
4
|
| ACG 2021 Financial Accounting |
4
|
| MAN 2021 Principles of Management |
3
|
| *General Education Elective Area A |
3
|
| **General Elective |
3
|
| CIS 1943 Internship |
3
|
| MAN 2800 Small Business Management |
3
|
| *Social and Behavioral Sciences |
3
|
|
Total Credit Hours
|
64
|
*Refer to A.S. degree General Education Requirements.
**Refer to A.S. degree General Education Electives.
NOTE: Students earning an A.S. degree must take MAC 1105, MGF 1106
or a higher level mathematics course. Students earning an A.A.S. degree
must take MAT 1033 or a higher level mathematics course.