2001-2002 Catalog
Marketing Management (Fashion Marketing) (225B)
The marketing management program provides students with a background that will assist in preparation for a career in the areas of sales management, sales promotion, advertising and market research, retailing, fashion marketing, and fashion promotion. Career opportunities in these fields exist in private industry, government and various professions.
The curriculum includes the study of activities necessary to place goods and services in the hands of household consumers and industrial users. The classroom experiences provide a broad understanding of the marketing process, as well as specialized knowledge in the various areas of marketing.
The department chairperson, with the approval of the instructional dean, may require additional courses or make substitutions required to meet the needs of students.
NOTE: Students have two degree alternatives in this program: The associate in science (A.S.) and the associate in applied science (A.A.S.). If you intend to pursue further education at the university level, you should enroll in the A.S. option. If you intend to go directly to work after completing your associate’s degree, consider the A.A.S. While the A.A.S. will not provide you with the articulation benefits of the A.S., the A.A.S. will provide you with the skills required to begin working in the field immediately upon graduation. If you are unsure of which option is best for you, please see an advisor for further counseling.
Required Courses
The following is a list of courses required for this program presented in a recommended sequence of completion. The sequence is only a suggested guide, and there is no requirement to follow the sequence precisely. Students in this program may register for any course as long as the student has met any prerequisites for that course.
|
Course Number and Title
|
Credits
|
|
CTE 1812 Retail Merchandising
|
3
|
|
CTE 1856 Retail Salesmanship
|
3
|
|
CTE 2852 Product Presentation
|
3
|
| CTE 1401 Basic Textiles |
3
|
| ENC 1101 English Composition I |
3
|
| CTE 1840 Merchandising Information |
3
|
| CTE 2851 Sales Promotion |
3
|
| CTE 1821 Merchandising Mathematics |
3
|
| CTE 1827 Retail Buying |
3
|
| CTE 2853 Fashion Show Production |
3
|
| OR | |
| CTE 2955 Fashion Marketing Field Study Tours | |
| OR | |
| CTE 2200 Wardrobe Styling | |
| GEB 1011 Introduction to Business |
3
|
| CTE 2891 Marketing Career Development |
2
|
| *Social and Behavioral Sciences |
3
|
| ECO 2013 Principles of Economics |
3
|
| *Mathematics |
3
|
| ACG 2021 Financial Accounting |
4
|
| *Humanities |
3
|
| *General Education Elective Area A |
3
|
| MAN 2021 Principles of Management |
3
|
| CTE 2880 Marketing Internship |
7
|
|
Total Credit Hours
|
64
|
*Refer to A.S. degree General Education Requirements.
NOTE: Students earning an A.S. degree must take MAC 1105, MGF 1106 or
a higher level mathematics course. Students earning an A.A.S. degree must
take MAT 1033 or a higher level mathematics course.