Degree and Certificate Programs

Business

Marketing Management (2250)

Associate in Science or Associate in Applied Science

The marketing management program provides students with a background that will assist in preparation for a career in the areas of sales management, sales promotion, advertising and market research. Career opportunities in these fields exist in private industry, government and various professions.

The curriculum includes the study of activities necessary to place goods and services in the hands of household consumers and industrial users. The classroom experiences provide a broad understanding of the marketing process, as well as specialized knowledge in the various areas of marketing.

The department chairperson, with the approval of the instructional dean, may require additional courses or make substitutions required to meet the needs of students.

Note: Students have two degree alternatives in this program: The associate in science (A.S.) and the associate in applied science (A.A.S.). If you intend to pursue further education at the university level, you should enroll in the A.S. option. If you intend to go directly to work after completing your associate’s degree, consider the A.A.S. While the A.A.S. will not provide you with the articulation benefits of the A.S., the A.A.S. will provide you with the skills required to begin working in the field immediately upon graduation. If you are unsure of which option is best for you, please see an advisor for further counseling.

Required Courses

The following is a list of courses required for this program presented in a recommended sequence of completion. The sequence is only a suggested guide, and there is no requirement to follow the sequence precisely. Students in this program may register for any course as long as the student has met any prerequisites for that course.

Course Number and Title	Credits
ENC 1101 English Composition I	3
GEB 1011 Introduction to Business	3
MAN 2021 Principles of Management	3
MAR 1011 Principles of Marketing	3
*Mathematics	3
ADV 2000 Advertising	3
MKA 1021 Salesmanship	3
OST 2335 Applied Business Communications	3
QMB 2100 Business Statistics	3
ECO 2013 Principles of Economics I	3
*Humanities	3
ACG 2021 Financial Accounting	4
*Social and Behavioral Sciences	3
**General Elective	18
*General Education Elective Area A	3
***MAR 1943 Internship	3
Total Credit Hours	64

*Refer to A.S. degree General Education Requirements.
**Refer to A.S. degree General Electives
***All other program courses should be completed prior to registering for the internship.

Note: Students earning an A.S. degree must take MAC 1105, MGF 1106 or a higher level mathematics course. Students earning an A.A.S. degree must take MAT 1033 or a higher level mathematics course.