Associate in Applied Science

Business Administration (Marketing Management) (A313)

If you are drawn to creative projects that also require business savvy, marketing management may be just the right career path for you. The curriculum includes the study of activities necessary to place goods and services in the hands of household consumers and industrial users. Classroom experiences provide a broad understanding of the marketing process as well as specialized knowledge in the various areas of marketing.

The Business Administration program prepares students for employment or advancement in the business profession. The course selections emphasize a business foundation along with the opportunity to focus in marketing or management. Career opportunities in marketing, sales, management, team leadership and supervisory roles exist in practically every industry.

Technical certificates are included as options within this degree program. Students may choose to pursue an A.A.S. degree and earn technical certificates while completing the requirements for the degree, or pursue one or more certificate programs to develop or upgrade their skills in a particular field. Contact an advisor or counselor to determine the career education path that is best for you. Students may complete a degree in only one of the two specialty tracks, Management or Marketing. Students who wish to add a second area of specialization after completing a degree should pursue the technical certificate in that area.

Accreditation:
This program is accredited by the Association of Collegiate Business Schools and Programs (ACBSP).

Curriculum:

General Education Courses
ENC 1101 English Composition I (3)
*Mathematics (3)
*Humanities (3)
SOP 1002 Human Relations (3)
ECO 2031 Principles of Economics I (3)

Credit hours: 15

Professional Courses
GEB 1011 Introduction to Business (3)
CGS 1570 Microcomputer Applications (3)
  OR CGS 1100 Microcomputer Applications for Business and Economics (4)
MAR 1011 Principles of Marketing (3)
OST 2335 Applied Business Communications (3)
BUL 2131 Business Law I - The Legal Environment of Business (3)
APA 1001 Applied Accounting (3)
  OR ACG 2021 Financial Accounting (4)
MAN 2021 Principles of Management (3)
CGS 2554 Introduction to e-Business (4)
FIN 2000 Principles of Finance (3)
MKA 1021 Salesmanship (3)
MKA 1425 Retail Merchandising (3)
ADV 2000 Advertising (3)
MKA 2612 Market Research (3)
OST 1581 Professional Development in the Work Environment (3)
MAR 1943 Internship (3)

Credit hours: 46

Professional Electives

ACG 2021 Financial Accounting (4)
ACG 2071 Managerial Accounting (3)
BUL 2242 Business Law II (3)
CTE 1401 Basic Textiles (3)
FIN 2100 Personal Finance (3)
MAN 2300 Human Resource Management (3)
MAN 2043 Quality Management (3)
MAN 2582 Introduction to Project Management (3)
SBM 2000 Small Business Management (3)
MAN 2125 Supervision and Performance Improvement (3)
MKA 2424 Retail Buying (3)
MKA 1104 Visual Merchandising (3)
MKA 2951 Field Study Tours (3)
OST 1384 Introduction to Customer Service (3)

Credit hours: 3

Total Credit Hours: 64

*Refer to General Education Requirements.

Notes:
This associate in applied science degree program is intended primarily for students who desire to complete an associate's degree and become employed. Students who decided to pursue university transfer should select the A.S. to B.S. Business Administration degree (2213).

Cost:
Estimated cost of tuition is $3,900 (tuition rated for Florida residents, as of 7/04)