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 Courses College Credit Courses MAR 1011 Principles of Marketing — 3 Credit Hours This course is an introduction to the process of planning marketing programs for goods and services. Topics covered are marketing management and planning, marketing strategies, market segmentation, market research, consumer behavior, product life cycles, pricing, advertising, sales, distribution channels, and global marketing. Three contact hours. (CBE) A.A., A.S., A.A.S.
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