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Florida Community College 2006-07 Catalog

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College Credit Courses

MAR 2612 Marketing Research — 3 Credit Hours

Prerequisite:MAR 1011. Students will develop and demonstrate an understanding of the role of market research in strategic planning, the steps in the design and development of the research study, and the collection, analysis and presentation of the results. Three contact hours. A.S., A.A.S.


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