Business Administration (Marketing Management) (A313)
If you are drawn to creative projects that also
require business savvy, marketing management may be just the right
career path for you. The curriculum includes the study of activities
necessary to place goods and services in the hands of household
consumers and industrial users. Classroom experiences provide
a broad understanding of the marketing process as well as specialized
knowledge in the various areas of marketing.
The Business Administration program prepares students for employment
or advancement in the business profession. The course selections
emphasize a business foundation along with the opportunity to
focus in marketing or management. Career opportunities in marketing,
sales, management, team leadership and supervisory roles exist
in practically every industry.
Three technical certificates are included as options within this degree
program: Business Operations, Business Management and Marketing. Students may choose to pursue an A.A.S. degree and earn
technical certificates while completing the requirements for the
degree, or pursue one or more certificate programs to develop
or upgrade their skills in a particular field. Contact an advisor
or counselor to determine the career education path that is best
for you. Students may complete a degree in only one of the two
specialty tracks, Management or Marketing. Students who wish to
add a second area of specialization after completing a degree
should pursue the technical certificate in that area.
This program is accredited by the Association
of Collegiate Business Schools and Programs (ACBSP).
Estimated cost of tuition is $4,050 (tuition rated for Florida
residents, as of 7/05). Contact the program manager for additional
costs (materials, fees, textbooks).
| General Education Courses |
| ENC 1101 |
English Composition I |
3 |
| |
*Mathematics |
3 |
| |
*Humanities |
3 |
| SOP 1002 |
Human Relations |
3 |
| ECO 2013 |
Principles of Economics |
3 |
| |
Credit Hours |
15 |
| Professional Courses |
| GEB 1011 |
Introduction to Business |
3 |
| CGS 1570 |
Microcomputer Applications |
3 |
or CGS 1100 Microcomputer Applications for
Business and Economics (4) |
|
| MAR 1011 |
Principles of Marketing |
3 |
| OST 2335 |
Applied Business Communications |
3 |
| BUL 2131 |
Business Law I — The Legal Environment of Business |
3 |
| APA 1001 |
Applied Accounting |
3 |
| or ACG 2021 Financial Accounting (4) |
|
| MAN 2021 |
Principles of Management |
3 |
| CGS 2554 |
Introduction to E-Business |
4 |
| FIN 2000 |
Principles of Finance |
3 |
| MKA 1021 |
Salesmanship |
3 |
| MKA 1425 |
Retail Merchandising |
3 |
| ADV 2000 |
Advertising |
3 |
| MAR 2612 |
Marketing Research |
3 |
| OST 1581 |
Professional Development in the Work Environment |
3 |
| MAR 1943 |
Internship |
3 |
| |
Credit Hours |
46 |
| Professional Electives |
| ACG 2021 |
Financial Accounting |
4 |
| ACG 2071 |
Managerial Accounting |
3 |
| BUL 2242 |
Business Law II |
3 |
| CTE 1401 |
Basic Textiles |
3 |
| FIN 2100 |
Personal Finance |
3 |
| MAN 2300 |
Human Resource Management |
3 |
| MAN 2043 |
Quality Management |
3 |
| MAN 2582 |
Introduction to Project Management |
3 |
| SBM 2000 |
Small Business Management |
3 |
| MAN 2125 |
Supervision and Performance Improvement |
3 |
| MKA 2424 |
Retail Buying |
3 |
| MKA 1104 |
Visual Merchandising |
3 |
| MKA 2951 |
Field Study Tours |
3 |
| OST 1384 |
Introduction to Customer Service |
3 |
| REE 1040 |
Real Estate Principles and Practice |
4 |
| |
Credit Hours |
3 |
Total Credit Hours: 64
*Refer to General
Education Requirements.
This associate in applied science degree program is intended primarily
for students who desire to complete an associate’s degree and
become employed. Students who decided to pursue university transfer
should select the A.S. to B.S. Business
Administration degree (2213).
